Interesting. PayPerPost buys select assets of Performancing.
Reading further, the deal does not include the Firefox Blog Editor or the Ad Technology, but was primarily for Performancing Metrics – a stat analysis package – and Performancing Exchange – essentially a classified section for bloggers.
I wasn’t overly impressed with Metrics, mainly because I’m more comfortable within my custom-tuned tool-set. As for the Exchange, I can’t say I’ve been there in a while, but it makes sense for the audience PayPerPost is trying to reach.
As for the general implications of PayPerPost, everyone is trying to monetize the blog space but I’m not really in favor of a clearing house approach to paid promotional posts. On a number of sites I’m involved with, we accept advertorials, but we find the opportunities and negotiate directly. Typically they provide more impact for the advertiser at a better price and are more in tune with the blog’s audience. And, we adhere to strict labeling policy indicating all paid advertorials.