Clicks and Bits

My collection of links and information.

Whoa. adCenter Bug Costs Millions

Filed under: PPC — Shawn at 2:53 pm on Friday, February 23, 2007

Search Engine Roundtable (by way of Searchengineland.com) reported about a bug in Microsoft’s adCenter that advertisers were being dramatically overcharged click prices (example, a 50 cent bid price being charged $280). Microsoft has confirmed the issue and is working to a resolution.

My first thought was that this was Microsoft’s way of making up revenue since I pulled my account earlier in the week. But then again, the example used above pretty much covered my monthly budget.

To the Microsoft folks who have been visiting based on my previous post, don’t sweat me; I’m small potatoes.

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