Clicks and Bits

The minor hit from Fergie, of the Black Eyed Peas, My Humps as redone by Alanis Morissette.

While the general reaction from most is that 1) the lyrics from the song are incredibly stupid and 2) Ms. Morissette has more talent in her, um, humps, than Fergie has in her entiretly.

However, marketers should pay more attention to the viral nature of the video. Nearly 2 million viewings in 2 days; proving once again that now matter how much interest you think your little viral project is going to have, you can’t create the meme, you can only hope to get caught up in it.