On my My Yahoo! page today: (the abbreviation for Nebraska is NE, not NB)
Advertising
Google Buys DoubleClick
Whoa. $3.1 Billion? This ought to give them a nice catch-up on Yahoo from the ad display perspective, but also an advanced ad management platform that could be rolled out to independent publishers. Let’s not forget Performics, which is one of the fastest growing affiliate networks right now. Plus, they blocked Microsoft.
AdSense Changes
Google changed the terms and conditions of the AdSense program this week causing mass panic throughout the web. 1. Google removed the stipulation that other contextual ad programs could not be used on the same page. 2. Google added terms that prohibit other contextual ads not only on a per page basis, but on a …
PayPerPost acquires Performancing
Interesting. PayPerPost buys select assets of Performancing. Reading further, the deal does not include the Firefox Blog Editor or the Ad Technology, but was primarily for Performancing Metrics – a stat analysis package – and Performancing Exchange – essentially a classified section for bloggers. I wasn’t overly impressed with Metrics, mainly because I’m more comfortable …
Reach and Frequency
Hilarious advertising parody tied into cheesy 70’s porn flick. Reach & Frequency was a video produced by the now-defunct agency, Elvis & Bonaparte, for the Portland Ad Federation Rosie awards back around 1999/2000. I thought it was lost to the ages, but it recently resurfaced.