Whoa. $3.1 Billion? This ought to give them a nice catch-up on Yahoo from the ad display perspective, but also an advanced ad management platform that could be rolled out to independent publishers. Let’s not forget Performics, which is one of the fastest growing affiliate networks right now. Plus, they blocked Microsoft.
Search Engine Roundtable (by way of Searchengineland.com) reported about a bug in Microsoft’s adCenter that advertisers were being dramatically overcharged click prices (example, a 50 cent bid price being charged $280). Microsoft has confirmed the issue and is working to a resolution. My first thought was that this was Microsoft’s way of making up revenue […]
Monday afternoon I closed my Microsoft Adcenter account. While many have railed against Microsoft’s attempt to enter the PPC market based upon poor and unconverting traffic, I was happy with the traffic, costs-per-click, and my conversion rates. However, I was fed up with the constant barrage of emails “Your AdCenter ads or keywords require changes.” […]
Google changed the terms and conditions of the AdSense program this week causing mass panic throughout the web. 1. Google removed the stipulation that other contextual ad programs could not be used on the same page. 2. Google added terms that prohibit other contextual ads not only on a per page basis, but on a […]