Search Engine Roundtable (by way of Searchengineland.com) reported about a bug in Microsoft’s adCenter that advertisers were being dramatically overcharged click prices (example, a 50 cent bid price being charged $280). Microsoft has confirmed the issue and is working to a resolution. My first thought was that this was Microsoft’s way of making up revenue […]
Goodbye Microsoft AdCenter (or Why Microsoft AdCenter Sucks)
Monday afternoon I closed my Microsoft Adcenter account. While many have railed against Microsoft’s attempt to enter the PPC market based upon poor and unconverting traffic, I was happy with the traffic, costs-per-click, and my conversion rates. However, I was fed up with the constant barrage of emails “Your AdCenter ads or keywords require changes.” […]